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Privacy Policy

1. Overview of Data Protection

General Information

The following information provides a simple overview of what happens to your personal data when you visit our website. Personal data refers to any data that can personally identify you. Detailed information on the subject of data protection can be found in our privacy policy below this text.

Data Collection on Our Website

Who is responsible for data collection on this website?
The data processing on this website is carried out by the website operator. Their contact details can be found in the imprint of this website.

How do we collect your data?
Your data is collected in two ways. Firstly, you provide us with your data, for example, when you fill out a contact form. Other data is collected automatically or with your consent when you visit our website. This mainly includes technical data (e.g., browser, operating system, or time of page access). These data are collected automatically as soon as you access the website.

What do we use your data for?
Part of the data is collected to ensure the website is provided without errors. Other data may be used to analyze your user behavior.

What rights do you have regarding your data?
You have the right to obtain information about the origin, recipient, and purpose of your stored personal data at any time, free of charge. You also have the right to request correction, blocking, or deletion of these data. For this and other questions regarding data protection, you can contact us at any time at the address provided in the imprint. Furthermore, you have the right to lodge a complaint with the competent supervisory authority. Additionally, under certain circumstances, you have the right to request the restriction of the processing of your personal data. For details, please see the section "Right to Restriction of Processing" in the privacy policy below.

Analytics and Third-Party Tools

When visiting our website, your browsing behavior may be statistically evaluated. This is primarily done using cookies and analytics programs. The analysis of your browsing behavior is usually anonymous; browsing behavior cannot be traced back to you. You can object to this analysis or prevent it by not using specific tools. For detailed information on these tools and your options to object, see the following privacy policy.

2. General Information and Mandatory Details

Data Protection

The operators of these pages take the protection of your personal data very seriously. We handle your personal data confidentially and in accordance with statutory data protection regulations and this privacy policy. When you use this website, various personal data are collected. Personal data refers to data that can personally identify you. This privacy policy explains what data we collect and what we use it for. It also explains how and for what purpose this happens. We would like to point out that data transmission over the Internet (e.g., communication via email) may have security vulnerabilities. Complete protection of data from third-party access is not possible.

Note on the Responsible Party

The responsible party for data processing on this website is: Company: Pricetags Solutions GmbH
Address: Schönbrunner Straße 131/2/1, 1050 Vienna, Austria Email: office@pricetags.ai
The responsible party is the natural or legal person who, alone or jointly with others, determines the purposes and means of processing personal data (e.g., names, email addresses, etc.).

Many data processing operations are only possible with your explicit consent. You can revoke consent already given at any time. To do so, an informal email notification to us is sufficient. The legality of the data processing carried out until the revocation remains unaffected by the revocation.

Right to Object to Data Collection in Special Cases and to Direct Advertising (Art. 21 GDPR)

If data processing is based on Art. 6 para. 1 lit. e or f GDPR, you have the right to object to the processing of your personal data at any time for reasons arising from your particular situation; this also applies to profiling based on these provisions. The respective legal basis on which processing is based can be found in this privacy policy. If you object, we will no longer process your affected personal data unless we can demonstrate compelling legitimate grounds for processing that override your interests, rights, and freedoms or the processing is for the establishment, exercise, or defense of legal claims (objection under Art. 21 para. 1 GDPR).If your personal data is processed for direct marketing purposes, you have the right to object to the processing of your personal data for such marketing purposes at any time; this also applies to profiling insofar as it is related to such direct marketing. If you object, your personal data will subsequently no longer be used for direct marketing purposes (objection under Art. 21 para. 2 GDPR).

Right to Lodge a Complaint with the Competent Supervisory Authority

In the event of violations of the GDPR, the affected individuals have the right to lodge a complaint with a supervisory authority, particularly in the Member State of their habitual residence, place of work, or the place of the alleged infringement. This right to lodge a complaint is without prejudice to any other administrative or judicial remedies.

Right to Data Portability

You have the right to receive the data we process automatically on the basis of your consent or in fulfillment of a contract, in a commonly used, machine-readable format, or to have it transferred to a third party. If you request the direct transfer of the data to another controller, this will only be carried out where technically feasible.

SSL or TLS Encryption

This site uses SSL or TLS encryption for security purposes and to protect the transmission of confidential content, such as orders or inquiries you send to us as the site operator. You can recognize an encrypted connection by the browser's address bar switching from "http://" to "https://" and the padlock icon in your browser bar. When SSL or TLS encryption is activated, the data you transmit to us cannot be read by third parties.

Access, Blocking, Deletion, and Correction

Within the framework of applicable legal provisions, you have the right at any time to free access to information about your stored personal data, their origin, recipients, and the purpose of data processing, as well as the right to correct, block, or delete this data, if applicable. For this purpose and for further questions regarding personal data, you can contact us at any time at the address provided in the imprint.

Right to Restrict Processing

You have the right to request the restriction of the processing of your personal data. To do so, you can contact us at any time at the address provided in the imprint. The right to restrict processing applies in the following cases:

  1. If you dispute the accuracy of the personal data stored by us: We usually need time to verify this. During the verification period, you have the right to request the restriction of the processing of your personal data.
If the processing of your personal data was/is unlawful: Instead of deletion, you can request the restriction of data processing. If we no longer need your personal data but you require them: For the exercise, defense, or establishment of legal claims, you have the right to request the restriction of the processing of your personal data instead of deletion. If you have lodged an objection under Art. 21 para. 1 GDPR: A balance must be struck between your interests and ours. As long as it is not yet determined whose interests prevail, you have the right to request the restriction of the processing of your personal data. If you have restricted the processing of your personal data, these data – apart from their storage – may only be processed with your consent or for the establishment, exercise, or defense of legal claims, or to protect the rights of another natural or legal person, or for reasons of important public interest of the European Union or a Member State.

3. Data Collection on Our Website

Cookies

The web pages partially use so-called cookies. Cookies do not damage your computer and do not contain viruses. Cookies help make our offer more user-friendly, efficient, and secure. Cookies are small text files that are stored on your computer and saved by your browser. Most of the cookies we use are so-called "session cookies." They are automatically deleted after your visit. Other cookies remain stored on your device until you delete them. These cookies enable us to recognize your browser on your next visit. You can set your browser to inform you about the setting of cookies, to allow cookies only in individual cases, to exclude the acceptance of cookies for certain cases or in general, and to activate the automatic deletion of cookies when closing the browser. If cookies are deactivated, the functionality of this website may be restricted. Cookies required for electronic communication or to provide certain functions you desire (e.g., shopping cart function) are stored based on Art. 6(1)(f) GDPR. The website operator has a legitimate interest in storing cookies for the technically error-free and optimized delivery of its services. Other cookies (e.g., cookies to analyze your browsing behavior) are treated separately in this privacy policy.

Server Log Files

The provider of the pages automatically collects and stores information in so-called server log files, which your browser automatically transmits to us. These are:
  • Browser type and version
  • Operating system used
  • Referrer URL
  • Host name of the accessing computer
  • Time of the server request

  • IP address. These data are not combined with other data sources. The collection of these data is based on Art. 6(1)(f) GDPR. The website operator has a legitimate interest in the technically error-free presentation and optimization of its website—for this purpose, the server log files must be collected.

Contact via Email, Phone, or Fax

If you contact us via email, phone, or fax, your inquiry, including all personal data resulting from it (name, inquiry), will be stored and processed for the purpose of handling your request. We do not share this data without your consent. The processing of these data is based on Art. 6(1)(b) GDPR, if your request is related to the performance of a contract or necessary for the implementation of pre-contractual measures. In all other cases, processing is based on your consent (Art. 6(1)(a) GDPR) and/or our legitimate interests (Art. 6(1)(f) GDPR), as we have a legitimate interest in the effective handling of inquiries directed to us. The data you send to us via contact requests remain with us until you request their deletion, revoke your consent to storage, or the purpose for data storage no longer applies (e.g., after processing your request has been completed). Mandatory statutory provisions, particularly retention periods, remain unaffected.

Registration on This Website

You can register on our website to use additional features on the site. We only use the entered data for the purpose of using the respective offer or service for which you have registered. Mandatory information requested during registration must be provided completely; otherwise, we will reject the registration. For important changes, such as in the scope of the offer or in the case of technically necessary changes, we use the email address specified during registration to inform you in this way. The processing of the data entered during registration is based on your consent (Art. 6(1)(a) GDPR). You can revoke your consent at any time. An informal email to us is sufficient. The legality of the already completed data processing remains unaffected by the revocation. The data collected during registration will be stored as long as you are registered on our website and will subsequently be deleted. Statutory retention periods remain unaffected.

Registration with Facebook Connect

Instead of registering directly on our website, you can register using Facebook Connect. The provider of this service is Facebook Ireland Limited, 4 Grand Canal Square, Dublin 2, Ireland. If you decide to register using Facebook Connect and click the "Login with Facebook" or "Connect with Facebook" button, you will be automatically redirected to the Facebook platform. There, you can log in using your user details. As a result, your Facebook profile will be linked with our website or services. Through this link, we receive access to the data you have stored on Facebook. These are primarily:

  • Facebook name
  • Facebook profile and cover picture
  • Facebook cover picture
  • Email address stored on Facebook
  • Facebook ID
  • Facebook friend lists
  • Facebook Likes ("Likes")
  • Birthday
  • Gender
  • Country

  • Language. This data is used to set up, provide, and personalize your account. Registration with Facebook Connect and the associated data processing operations are based on your consent (Art. 6(1)(a) GDPR). You can revoke this consent at any time with future effect. For further information, refer to Facebook's terms of use and privacy policy. These can be found at:https://de-de.facebook.com/about/privacy/andhttps://de-de.facebook.com/legal/terms/.

Processing Data (Customer and Contract Data)

We collect, process, and use personal data only to the extent necessary for establishing, structuring, or modifying the legal relationship (master data). This is based on Art. 6(1)(b) GDPR, which permits the processing of data for the performance of a contract or pre-contractual measures. Personal data on the use of our website (usage data) is collected, processed, and used only to the extent necessary to enable the user to utilize the service or to bill them. The collected customer data will be deleted after the completion of the order or the termination of the business relationship. Statutory retention periods remain unaffected.

4. Social Media

Facebook Plugins (Like & Share Button)

Our pages integrate plugins from the social network Facebook, provided by Facebook Inc., 1 Hacker Way, Menlo Park, California 94025, USA. You can recognize the Facebook plugins by the Facebook logo or the "Like Button" ("Like") on our site. You can find an overview of Facebook plugins here:https://developers.facebook.com/docs/plugins/?locale=de_DE. When you visit our pages, a direct connection between your browser and the Facebook server is established via the plugin. Facebook thereby receives the information that you have visited our site with your IP address. If you click the Facebook "Like Button" while logged into your Facebook account, you can link the contents of our pages to your Facebook profile. This allows Facebook to associate your visit to our pages with your user account. We would like to point out that, as the provider of the pages, we have no knowledge of the content of the transmitted data or its use by Facebook. For more information, please see Facebook's privacy policy at:https://de-de.facebook.com/privacy/explanation. If you do not want Facebook to associate your visit to our pages with your Facebook user account, please log out of your Facebook user account. The use of Facebook plugins is based on Art. 6(1)(f) GDPR. The website operator has a legitimate interest in achieving the broadest possible visibility in social media.

Twitter Plugin

Our pages include features of the Twitter service. These features are offered by Twitter Inc., 1355 Market Street, Suite 900, San Francisco, CA 94103, USA. By using Twitter and the "Re-Tweet" function, the websites you visit are linked to your Twitter account and disclosed to other users. Data is also transferred to Twitter. We would like to point out that, as the provider of the pages, we have no knowledge of the content of the transmitted data or its use by Twitter. For more information, see Twitter's privacy policy at:https://twitter.com/de/privacy. The use of the Twitter plugin is based on Art. 6(1)(f) GDPR. The website operator has a legitimate interest in achieving the broadest possible visibility in social media. You can change your privacy settings on Twitter in the account settings at:https://twitter.com/account/settings.

Instagram Plugin

Our pages integrate features of the Instagram service. These features are provided by Instagram Inc., 1601 Willow Road, Menlo Park, CA 94025, USA. If you are logged into your Instagram account, you can link the content of our pages to your Instagram profile by clicking the Instagram button. This allows Instagram to associate your visit to our pages with your user account. We would like to point out that, as the provider of the pages, we have no knowledge of the content of the transmitted data or its use by Instagram. The use of the Instagram plugin is based on Art. 6(1)(f) GDPR. The website operator has a legitimate interest in achieving the broadest possible visibility in social media. For more information, please see Instagram's privacy policy:https://instagram.com/about/legal/privacy/.

5. Analysis Tools and Advertising

Google Analytics

This website uses features of the web analytics service Google Analytics. The provider is Google Ireland Limited ("Google"), Gordon House, Barrow Street, Dublin 4, Ireland. Google Analytics uses so-called "cookies." These are text files that are stored on your computer and enable an analysis of your website use. The information generated by the cookie about your use of this website is generally transmitted to a Google server in the USA and stored there. The storage of Google Analytics cookies and the use of this analysis tool are based on Art. 6(1)(f) GDPR. The website operator has a legitimate interest in analyzing user behavior to optimize both their web offering and their advertising.

IP Anonymization

We have activated the IP anonymization function on this website. This means that your IP address will be shortened by Google within member states of the European Union or in other contracting states to the Agreement on the European Economic Area before being transmitted to the USA. Only in exceptional cases will the full IP address be transmitted to a Google server in the USA and shortened there. On behalf of the operator of this website, Google will use this information to evaluate your use of the website, compile reports on website activity, and provide other services related to website activity and internet usage to the website operator. The IP address transmitted by your browser within the scope of Google Analytics will not be merged with other Google data.

Browser Plugin

You can prevent the storage of cookies by adjusting your browser software settings; however, we point out that in this case, you may not be able to fully use all the functions of this website. You can also prevent the collection of the data generated by the cookie and related to your use of the website (including your IP address) to Google and the processing of this data by Google by downloading and installing the browser plugin available at the following link:https://tools.google.com/dlpage/gaoptout?hl=de.Objection to Data CollectionYou can prevent the collection of your data by Google Analytics by clicking on the following link. An opt-out cookie will be set, preventing the collection of your data on future visits to this website:Deactivate Google Analytics). More information about how Google Analytics handles user data can be found in Google's privacy policy:https://support.google.com/analytics/answer/6004245?hl=de.

Data Processing Agreement

We have entered into a data processing agreement with Google and fully implement the strict requirements of German data protection authorities when using Google Analytics.

Storage Period

User and event-level data stored by Google, associated with cookies, user identifiers (e.g., User ID), or advertising IDs (e.g., DoubleClick cookies, Android Advertising ID), is anonymized or deleted after 38 months. You can find details at the following link:https://support.google.com/analytics/answer/7667196?hl=de.

Hotjar

This website uses Hotjar. The provider is Hotjar Ltd., Level 2, St Julians Business Centre, 3, Elia Zammit Street, St Julians STJ 1000, Malta, Europe (Website:https://www.hotjar.com). Hotjar is a tool for analyzing your user behavior on our website. With Hotjar, we can, for example, record your mouse and scroll movements and clicks. Hotjar can also determine how long you stayed on a certain spot with the mouse pointer. Based on this information, Hotjar creates heatmaps to identify which areas of the website are preferred by visitors. Additionally, we can see how long you stayed on a page and when you left. We can also determine at which point you abandoned your entries in a contact form (so-called conversion funnels). Hotjar allows for the collection of direct feedback from website visitors to improve the web offering of the website operator. Hotjar uses cookies. These are small text files stored on your computer that your browser saves. They serve to make our offer more user-friendly, effective, and secure. These cookies allow us to determine whether our website has been visited with a particular device or whether the functions of Hotjar for the respective browser have been deactivated. Hotjar cookies remain on your device until you delete them. You can configure your browser to inform you about the setting of cookies and allow cookies only in individual cases, exclude the acceptance of cookies for specific cases or in general, as well as activate the automatic deletion of cookies when closing the browser. Disabling cookies may limit the functionality of this website. The use of Hotjar and the storage of Hotjar cookies are based on Art. 6(1)(f) GDPR. The website operator has a legitimate interest in analyzing user behavior to optimize both their web offering and their advertising.

Disabling Hotjar

If you want to disable data collection by Hotjar, click the following link and follow the instructions there:https://www.hotjar.com/opt-out. Please note that the deactivation of Hotjar must be done separately for each browser or device. For more details about Hotjar and the data it collects, please refer to Hotjar's privacy policy at the following link:https://www.hotjar.com/privacy.

Data Processing Agreement

We have entered into a data processing agreement with Hotjar to comply with strict European data protection regulations.

Google Analytics Remarketing

Our websites use Google Analytics Remarketing in conjunction with the cross-device capabilities of Google AdWords and Google DoubleClick. The provider is Google Ireland Limited ("Google"), Gordon House, Barrow Street, Dublin 4, Ireland. This function enables the advertising audiences created with Google Analytics Remarketing to be linked with the cross-device capabilities of Google AdWords and Google DoubleClick. This allows interest-based, personalized advertising messages that have been customized based on your previous usage and browsing behavior on one device (e.g., a mobile phone) to appear on another device (e.g., a tablet or PC). If you have given the appropriate consent, Google will link your web and app browsing history to your Google account for this purpose. This way, the same personalized advertising messages can be displayed on every device you log into with your Google account. To support this function, Google Analytics collects Google-authenticated IDs of users that are temporarily linked to our Google Analytics data to define and create audiences for cross-device advertising. You can permanently opt out of cross-device remarketing/targeting by disabling personalized advertising in your Google account; follow this link:https://www.google.com/settings/ads/onweb/. The data collected in your Google account is aggregated solely based on your consent, which you can give or revoke with Google (Art. 6(1)(a) GDPR). For data collection processes that are not merged in your Google account (e.g., because you do not have a Google account or have objected to the merging), data collection is based on Art. 6(1)(f) GDPR. The legitimate interest arises from the fact that the website operator has an interest in the anonymized analysis of website visitors for advertising purposes. For further information and Google's privacy policy, visit:https://policies.google.com/technologies/ads?hl=de.

Google AdWords and Google Conversion Tracking

This website uses Google AdWords. AdWords is an online advertising program from Google Ireland Limited ("Google"), Gordon House, Barrow Street, Dublin 4, Ireland. As part of Google AdWords, we use conversion tracking. If you click on an ad served by Google, a conversion tracking cookie is set. Cookies are small text files that the internet browser stores on the user's computer. These cookies expire after 30 days and are not used to personally identify users. If the user visits certain pages of this website and the cookie has not yet expired, Google and we can recognize that the user clicked on the ad and was redirected to this page. Each Google AdWords customer receives a different cookie. Cookies cannot be tracked across AdWords customers' websites. The information collected using the conversion cookie is used to create conversion statistics for AdWords customers who have opted for conversion tracking. Customers are informed of the total number of users who clicked on their ad and were redirected to a page tagged with a conversion tracking tag. However, they do not receive information that personally identifies users. If you do not wish to participate in tracking, you can opt out by easily disabling the Google Conversion Tracking cookie via your internet browser under user settings. You will then not be included in the conversion tracking statistics. The storage of "conversion cookies" and the use of this tracking tool are based on Art. 6(1)(f) GDPR. The website operator has a legitimate interest in analyzing user behavior to optimize both its web offering and advertising. For more information about Google AdWords and Google Conversion Tracking, please refer to Google's privacy policy:https://policies.google.com/privacy?hl=de. You can set your browser to notify you about the placement of cookies and allow cookies only in individual cases, exclude the acceptance of cookies for certain cases or in general, and enable automatic deletion of cookies when closing the browser. Disabling cookies may limit the functionality of this website.

Facebook Pixel

Our website uses the visitor action pixel from Facebook, Facebook Inc., 1601 S. California Ave, Palo Alto, CA 94304, USA ("Facebook"), for conversion measurement. This allows the behavior of site visitors to be tracked after they are redirected to the provider's website by clicking on a Facebook ad. This enables the effectiveness of Facebook ads to be evaluated for statistical and market research purposes and future advertising measures to be optimized. The collected data is anonymous to us as the operator of this website; we cannot draw any conclusions about the identity of the users. However, the data is stored and processed by Facebook, making it possible to connect to the respective user profile, and Facebook may use the data for its own advertising purposes in accordance with theFacebook Data Use Policy. This allows Facebook to display ads on Facebook pages as well as outside of Facebook. This use of data cannot be influenced by us as the site operator. The use of Facebook Pixel is based on Art. 6(1)(f) GDPR. The website operator has a legitimate interest in effective advertising measures, including social media. You can find further information on protecting your privacy in Facebook's privacy notices:https://de-de.facebook.com/about/privacy/. You can also disable the "Custom Audiences" remarketing feature in the ad settings section at:https://www.facebook.com/ads/preferences/?entry_product=ad_settings_screen. To do this, you must be logged into Facebook. If you do not have a Facebook account, you can disable Facebook's usage-based advertising on the website of the European Interactive Digital Advertising Alliance:http://www.youronlinechoices.com/de/praferenzmanagement/.

6. Newsletter

MailChimp

This website uses the services of MailChimp for sending newsletters. The provider is the Rocket Science Group LLC, 675 Ponce De Leon Ave NE, Suite 5000, Atlanta, GA 30308, USA. MailChimp is a service that, among other things, organizes and analyzes the sending of newsletters. If you enter data for the purpose of receiving newsletters (e.g., email address), this data will be stored on MailChimp's servers in the USA. MailChimp is certified under the “EU-US Privacy Shield.” The “Privacy Shield” is an agreement between the European Union (EU) and the USA to ensure compliance with European data protection standards in the USA. With the help of MailChimp, we can analyze our newsletter campaigns. When you open an email sent with MailChimp, a file contained in the email (a so-called web beacon) connects to MailChimp's servers in the USA. This allows us to determine whether a newsletter message has been opened and which links have possibly been clicked. Technical information is also collected (e.g., time of retrieval, IP address, browser type, and operating system). This information cannot be assigned to the respective newsletter recipient. It is used exclusively for the statistical analysis of newsletter campaigns. The results of these analyses can be used to better tailor future newsletters to the interests of the recipients. If you do not want your data to be analyzed by MailChimp, you must unsubscribe from the newsletter. For this purpose, we provide a corresponding link in every newsletter message. Additionally, you can unsubscribe directly on the website. The data processing takes place on the basis of your consent (Art. 6(1)(a) GDPR). You can revoke this consent at any time by unsubscribing from the newsletter. The legality of the data processing already carried out remains unaffected by the revocation. The data you provide to us for the purpose of receiving the newsletter will be stored by us until you unsubscribe from the newsletter and deleted from both our servers and the servers of MailChimp after you unsubscribe. Data that has been stored by us for other purposes remains unaffected. For more information, please refer to MailChimp's privacy policy at:https://mailchimp.com/legal/terms/.

Conclusion of a Data Processing Agreement

We have concluded a so-called “Data Processing Agreement” with MailChimp, in which we oblige MailChimp to protect our customers' data and not to pass it on to third parties.

7. Plugins and Tools

YouTube with Enhanced Privacy

Our website uses plugins from the YouTube website. The provider is Google Ireland Limited ("Google"), Gordon House, Barrow Street, Dublin 4, Ireland. We use YouTube in enhanced privacy mode. According to YouTube, this mode ensures that YouTube does not store any information about visitors to this website before they watch the video. However, the disclosure of data to YouTube partners is not necessarily excluded by the enhanced privacy mode. For example, YouTube establishes a connection to the Google DoubleClick network regardless of whether you watch a video. When you start a YouTube video on our website, a connection to YouTube's servers is established. This tells the YouTube server which of our pages you have visited. If you are logged into your YouTube account, you enable YouTube to directly associate your browsing behavior with your personal profile. You can prevent this by logging out of your YouTube account. Furthermore, YouTube can store various cookies on your device after you start a video. With the help of these cookies, YouTube can obtain information about visitors to our website. This information is used, among other things, to collect video statistics, improve user-friendliness, and prevent fraud attempts. The cookies remain on your device until you delete them. Additional data processing operations may be triggered after you start a YouTube video, over which we have no control. The use of YouTube is in the interest of an appealing presentation of our online offers. This represents a legitimate interest pursuant to Art. 6(1)(f) GDPR. For more information about data protection at YouTube, please refer to their privacy policy at:https://policies.google.com/privacy?hl=de.

Vimeo

Our website uses plugins from the Vimeo video portal. The provider is Vimeo Inc., 555 West 18th Street, New York, New York 10011, USA. When you visit one of our pages featuring a Vimeo plugin, a connection to Vimeo's servers is established. The Vimeo server is informed which of our pages you have visited. Additionally, Vimeo obtains your IP address. This also applies if you are not logged into Vimeo or do not have a Vimeo account. The information collected by Vimeo is transmitted to Vimeo's server in the USA. If you are logged into your Vimeo account, you allow Vimeo to directly associate your browsing behavior with your personal profile. You can prevent this by logging out of your Vimeo account. The use of Vimeo is in the interest of an appealing presentation of our online offers. This represents a legitimate interest pursuant to Art. 6(1)(f) GDPR. For more information on how Vimeo handles user data, please refer to Vimeo's privacy policy at:https://vimeo.com/privacy.

Google Web Fonts

This site uses so-called web fonts provided by Google for the uniform display of fonts. When you call up a page, your browser loads the required web fonts into its browser cache to display texts and fonts correctly. For this purpose, the browser you use must connect to Google's servers. This enables Google to know that our website was accessed via your IP address. The use of Google Web Fonts is in the interest of a uniform and attractive presentation of our online offers. This represents a legitimate interest pursuant to Art. 6(1)(f) GDPR. If your browser does not support web fonts, a standard font from your computer will be used. For more information on Google Web Fonts, visit:https://developers.google.com/fonts/faq and Google's privacy policy at:https://policies.google.com/privacy?hl=de.

Google reCAPTCHA

We use “Google reCAPTCHA” (hereinafter “reCAPTCHA”) on our websites. The provider is Google Ireland Limited ("Google"), Gordon House, Barrow Street, Dublin 4, Ireland. The purpose of reCAPTCHA is to check whether data entered on our websites (e.g., in a contact form) is entered by a human or by an automated program. To do this, reCAPTCHA analyzes the behavior of the website visitor based on various characteristics. This analysis starts automatically as soon as the website visitor enters the website. For analysis, reCAPTCHA evaluates various information (e.g., IP address, the time the website visitor spends on the website, or mouse movements made by the user). The data collected during the analysis is forwarded to Google. The reCAPTCHA analyses run entirely in the background. Website visitors are not advised that such an analysis is taking place. Data processing is based on Art. 6(1)(f) GDPR. The website operator has a legitimate interest in protecting its web offerings from abusive automated spying and from SPAM. For more information about Google reCAPTCHA and Google's privacy policy, please visit the following links:https://policies.google.com/privacy?hl=de andhttps://www.google.com/recaptcha/intro/android.html.

8. Online Marketing and Affiliate Programs

Amazon Affiliate Program

The operators of this website participate in the Amazon EU Affiliate Program. On our pages, Amazon advertisements and links to the Amazon.de site are integrated, from which we can earn advertising reimbursement. Amazon uses cookies to track the origin of orders. This allows Amazon to recognize that you have clicked on the partner link on our website. The storage of "Amazon cookies" is based on Art. 6(1)(f) GDPR. The website operator has a legitimate interest in this, as the amount of its affiliate remuneration can only be determined through cookies. For more information on data usage by Amazon, please see Amazon's privacy policy:https://www.amazon.de/gp/help/customer/display.html/ref=footer_privacy?ie=UTF8&nodeId=3312401.